Develop Your Unique Selling Proposition


In 2010 a company in Southampton
increased their average net profit from
5% to 25% in less than 5 months.

In 2009 a one-man business in Leicester achieved a
218% increase in profits in less than 12 months
using the simple techniques you're about to read.


USP Testimonial


Dear Fellow Entrepreneur,

In the next few minutes you'll discover how a few simple changes to your marketing can almost instantly boost your profits in exactly the same way as the companies mentioned above. 

Indeed, with over 45 years of business experience between them, the authors of this book have seen hundreds of companies use these simple techniques to make massive increases in their profits. You will be shown how these techniques are used all around you in everyday life. These are used extensively by large well known multinationals but they can also apply equally well to your company.

In the current business climate it is getting harder and harder for most businesses to increase their profits, or in many cases, to make a profit at all. The global credit crunch has meant that due to higher interest rates and tighter bank lending, your customers will be thinking twice before they part with their money.

But ... it doesn't have to be like this for you and your business. You can be the one that stands out from the crowd and has continuous profit growth year after year. By making the simple changes that we'll show you, your business will be the one that thrives while others struggle.


Target Your Market - Boost Your Profits is a step by step proven plan showing you the techniques for creating a new targeted marketing plan for your business - A plan that works!

You can take a look at the entire first chapter of this powerful course for free by simply entering your first name and email address here.....



It involves creating a unique spin, an edge, or what is commonly known (in the marketing field) as a unique selling proposition -- USP for short. 

What most companies don't realise is that their USP is THE most important starting point for any marketing campaign for any type of business.

Advertising without a well thought out USP is like throwing money down the drain.  


A Profit Pulling USP

Here is what a profit pulling USP will allow you to do...

Find a niche and position yourself as the ONLY choice for that niche. This will allow you to target prospective customers you may not have even known existed.


Place your product or service in such a way as to almost eliminate direct competition.

Protect you from market fluctuations. A profit pulling USP practically guarantees you continuous growth in the marketplace. 

Get your product or service remembered more than any other in your market.


How you can charge more but your customers are still very happy to pay you.

How to get real results from your advertising every time.

A good Unique Selling Proposition will revolutionise your company. Your customers will instantly know what you're about. Your marketing is immediately more effective and targets new customers that you possibly had never considered before.


The Power of a Unique Selling Proposition

Here's a superb example.... If you've ever been to the shampoo aisle at the supermarket, you've seen there are literally hundreds of shampoos to choose from. So when Head & Shoulders came out, you probably wouldn't have noticed it, right?

Wrong. Everybody noticed because Head & Shoulders targets people with dry, flaky scalps. People with dandruff. And this USP made all the difference to their campaign.

Without its dandruff fighting power, Head & Shoulders would just be another shampoo.


And examples like this are everywhere; you just have to know what to look for.


Unique Selling Proposition quotation


We've boiled down creating a USP to a few simple steps and outlined it all for you... just keep reading...

We guarantee that, no matter how mundane you think your business is -- there is something special about it; Something unique that can launch you to new profit levels.

Somewhere under the surface is something special just waiting to be noticed. And together, we will find it, hone it into a USP and test it to determine how it fits.

Trust us, no matter what business you are in or how ordinary you think it may be, we are going to find something unique about it and transform it together.

Most marketing books don't spend more than a paragraph or two on how to come up with your USP. Yet most marketing agencies would charge thousands of pounds to help you craft it.

In Target Your Market - Boost Your Profits we have created a system for developing your own USP and have broken it down into simple steps that anyone can follow.

Finally, a Step-by-Step System that will Help Anyone, in Any Type of Business Create a Profit-Pulling Unique Selling Proposition

USP Manual

The Target Your Market - Boost Your Profits Manual 


The USP Action Guide


This course is the next best thing to having your own advertising agency by your side.

It doesn't matter what you're selling. Whether it's a product or a professional service, a USP is THE factor in whether or not it succeeds. In today's competitive marketplace, a USP is vitally important to your success.

So what's at the core of our System?

Here's a look at this powerful and exclusive system in detail.

Part #1 --

"Target Your Market - Boost Your Profits Manual"

Unique Selling Proposition Manual

Part 1 of this two part course is packed cover to cover with invaluable information...

This course manual is the most revealing report ever written on the vital subject of USPs and how they can revolutionise your business. over 100 pages of solid information that is easy to understand and simple to execute.

Here's just a little of what you'll discover in your Course Manual.



The 3 keys to a profit pulling Unique Selling Proposition. 


10 multi-million pound USP's and a brief synopsis of why they work and how they can be adapted for your business.


How to determine what really drives your target market and how to cash in on it.


The 5 main categories for USP's and how to implement them into your business quickly.


How your USP will focus your marketing and improve your profits.


The one thing you don't put into your USP.


How to annihilate your competition with a guarantee that packs a powerful punch.


5-tips for sidestepping a price war.


Real life examples of how USPs can revolutionise branding.


How to establish instant credibility.  (And the 2 hurdles you must help your prospective customers overcome).


How to get jaw-dropping case studies and testimonials from your clients rather than weak generalities.


We'll also cover how to create powerful product names and trademark them.



Never have these ideas been so clearly presented in a way that will get you results fast. The course manual will give you all the background you need...

But the next step is where the real meat of the system is...


Part #2 --

The "USP Action Plan"

USP Action Plan

We've perfected the USP creation process so that anyone can create the perfect one for their business.

It's a remarkably effective strategy.

There are over 55 pages on creating your own USP with 9 easy to follow exercises. We explain exactly what you need to do in each exercise in plain English. This  shortcut method is explained in simple words and concepts that will make perfect sense to you.

The USP Action Plan shows you what you must do first, then second, etc until you have the perfect USP for your business.
Zero in on what prospective customers really want to know.

Having the USP Action Plan workbook along with the course has been shown to double the effectiveness of the development process.


Your Investment

Creating your USP isn't something you can put a price tag on, especially since it's crucial to the success of your entire business. Your USP is the very epicentre of your business. It has been shown time and time again that the vast majority of failed companies never had a USP!

Mediocre USPs produce mediocre businesses. Global companies pay millions of dollars to marketing consultants who do little else other than create USPs for these companies.

This really is prized information. Indeed, this is information that is proven to revolutionise even the smallest business. The profits of any two businesses can be related directly to their USPs.

This is information a successful marketing consultancy would provide for you at an average cost of £700 per day, and everything they do, indeed the first thing they do, will be to hammer out a USP that is unique to your business. Companies that can afford it typically achieve success rates of several hundred percent on their profit margins. It is the most powerful marketing tool yet invented.

Typically seminars would cost in excess of £300 per day, often for no more than a brief overview of the subject.

Target Your Market - Boost Your Profits will give you everything you'd get from an expensive seminar or from a costly consultant but at a fraction of the cost.

It is not just a manual but a complete course that will open the gateway to substantially increasing your profits, often by as much as 200% or more.

If you act today, you can receive the 102 page course manual and 57 page USP Action Plan as an immediate download in pdf format for just £14.97!   This is the best 'petty cash tin investment' you'll ever make!

Also, there is absolutely no risk. If for any reason you don't like the information in the course, you have 8 weeks to get a full, no quibble refund. Guaranteed.


100% No-Risk Guarantee  

Target Your Market - Boost Your Profits comes with a full 8 week money back guarantee. If you're not satisfied with your purchase for any reason, you can return the course and get a complete, fast and no-hassle refund.

8 Week Money Back Guarantee

That's a FULL 8 WEEKS to review the system. No questions asked. There is absolutely no risk to you!


Without question, this is one of the finest, no risk business investments available in the UK today. Invest in this course today for just £14.97 by clicking the link below. You have absolutely nothing to lose and everything to gain.


Target Your Market - Boost Your Profits 

 Develop Your Unique Selling Proposition

Yes! I wish to purchase the Target Your Market - Boost Your Profits course for the special low price of only £14.97 .

I realize that I have a Full 8 WEEKS to examine the system and if I'm not 100% satisfied, I may return the course and ask for a full refund! No questions asked.

Get on the Fast Track to Success Today! 
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If you're serious about succeeding with your business, you truly need this system to gain an unfair advantage over your competition.

Don't hesitate... or you'll just wind up giving your competition a chance to get an edge on you.

Act now... before your competition does!

If you're ready to make drastic improvements to the way you run your business, then you know what to do. Don't put this off. Make this the year your business really takes off!

We're looking forward to helping you take your business to the next level.


Chris Towland and Geoff Jackson


p.s. With the perfect Unique Selling Proposition for your business you'll rapidly be able to increase your profits by 200%+ and leave your competition in the dust.


Read the First Chapter for Free!
You can download the first chapter of
'Target Your Market - Boost Your Profits' by entering your first name and email address below.  We'll also send you our free ecourse on how to create a profitable USP for your business as well our popular '10 Free Marketing Tips' ebook.